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DVAG presents Be The Coach

OneFootball partnered up with DVAG to leverage their ownership of coaching as key topic of their campaigns. Be The Coach was built from scratch to secure both an organic branding as well as deep-dive tactical content that the OneFootball audience would enjoy.

The weekly format follows the key idea that the two experts prepare for a specific matchup but don’t know which team they will be coaching until the shooting starts. It is then their goal to outsmart and outcoach their opponent.

Creative DirectorOn set as well as during concept phase
ScreenwriterI came up with the initial idea and wrote the script
Post SupervisorI made sure the final edit was on point