This is me


  • Leader of brand & business units with 15 years of experience in digital marketing.
  • Specialized in brand building with a focus on video, storytelling, and campaigning.
  • Leading creative and product teams of 25+ employees.
  • Core competencies: business planning, design, teambuilding, growth strategy, digital campaigns, and social media marketing.
  • Experienced start-up veteran with a great network within the creative and sports industries.



Key Skills
Creative Production
Digital Marketing
Screenwriting & Storytelling
Content Strategy
Brazilian Portuguese


  • Co-founder of the fastest growing influencer collective (football & gaming) in DACH
  • Developing the company‘s business model and brand marketing strategy
  • Networking & negotiations (brands, influencers, media, football clubs and players)
  • Performance analysis & translating results into actions (YouTube, Twitch, Instagram, TikTok)
  • Leading the Studios department
  • Setting, pursuing and measuring the right business goals & KPIs
  • Strategic planning & branded content
  • Managing budgets & staff
  • Reporting directly to C-Level
  • Leading the Studios‘ creative team
  • Marketing & content strategy (including localization, A/B testing, etc.)
  • Channel, platform and campaign analytics (app, TV app, YouTube, Instagram, TikTok etc.)
  • Co-creation on NFT, OTT, Brand or Sales projects
  • Creating, directing and producing video content for all OneFootball channels
  • Ideation and pitches for branded content (Nike, adidas, Budweiser, Volkswagen, etc.)
  • New business & stakeholder management (clubs, guests, players)
  • Team Lead of one of two creative units (size = 27 people)
  • Management, conception und execution of digital and social media campaigns
  • Staffing, teambuilding & establishing structures according to lean start-up methods
  • New business, workshops, keynote speaker
  • Assisting in the set-up of the internal video production unit „v.916“
  • Accounts: Disney/Marvel, Microsoft, Deutsche Bahn, Smart, Dr. Oetker, Red Bull, Bayer, AXA
  • Co-founder of a start-up for news & matchmaking between industry & start-ups
  • Setting up corporate identity & strategy
  • Networking & brand relations, stakeholder management
  • Strategic evolution of the company‘s vision & business model
  • Founding member of the digital unit of powerbrand marketing
  • Leading the unit for video, apps and gamification
  • Creative Lead on 360° campaigns
  • Evaluation of KPIs and identifying appropriate actions
  • Accounts: Nestlé, Deutsche Post, Porsche Design, Leifheit
  • Leading the animation & motion graphics production
  • Second Camera Operator and Assistant Director
  • Screen writing und storyboarding
  • Editing and motion graphics
  • Accounts: Canon, Samsung, Bayer, Lufthansa, Electronic Arts, Saint-Gobain