Done Deals by Bybit

Transfers were the umbrella topic of the partnership between OneFootball, Athletic Interest and Bybit. Across three episodes of animated deep dives we took a thorough look at all aspects surrounding football transfers.

OneFootball took on the role of ideation, creative production and distribution while Athletic Interest produced the videos. Script-writing was a process of co-creation with AI in the driver’s seat. The episodes went live either in full or as snippets across the whole range of OneFootball platforms.