Video abspielen

Done Deals by Bybit

Transfers were the umbrella topic of the partnership between OneFootball, Athletic Interest and Bybit. Across three episodes of animated deep dives we took a thorough look at all aspects surrounding football transfers.

OneFootball took on the role of ideation, creative production and distribution while Athletic Interest produced the videos. Script-writing was a process of co-creation with AI in the driver’s seat. The episodes went live either in full or as snippets across the whole range of OneFootball platforms.

Creative DirectorI was in charge of steering the overall creative output