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Volkswagen Trailblazers EURO 2022

For the EURO 2022 Volkswagen made it their mission to raise awareness for the fact that „Women’s Football“ really is just „Football“. It’s the same sport with the same rules as for men. So why not lose the „Women’s“. OneFootball helped them produce content around the campaign hashtag #NOTWOMENSFOOTBALL.

Over the course of three episodes (you can find all of them on YouTube) influencers Rosie and Mollie Kmita got to know different women in sports. What all of them have in common: they are true TRAILBLAZERS. Athletes who overcame significant obstacles to set new standards in their disciplines.

Creative DirectorI developed the idea and supervised screenwriting and the final edit