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OneFootball x Volkswagen EURO 2020 Takeover

For the duration of the EURO 2020 Volkswagen was allowed to completely take over OneFootball’s channels. In a one-of-a-kind project the OneFootball app, YouTube and social channels turned into a stage for branded entertainment around the EURO and the Volkswagen ID.4.

Influencers were sent across the venues in Germany, Italy and the UK. Content was produced in three languages. Push notifications within the app carried branded messages. New YouTube formats were created especially for the campaign.

The result? Outstanding content and KPIs that were out of this world.

ProducerOn set as well as during concept phase
ScreenwriterI came up with the ideas and scripts for the German YouTube formats
Post SupervisorI made sure the final edit was on point, even edited a little myself