PSG Partnership Campaign
In 2022 OneFootball officially partnered with Paris Saint-Germain to share original content from the world’s biggest football brand on its platform.
The partnership gives OneFootball’s 100 million monthly users access to exclusive content from the Ligue 1 club. Distribution utilizes OneFootball’s network of over 110 premium publishers. The content appears in the news stream of the app. It is marked as official club content, identified by the Paris Saint-Germain logo.
To create some buzz around this big announcement OneFootball created a special video that illustrates the immersion into the new PSG content. Young PSG fan Saïd, who was given VIP access to Parc Des Princes to watch the team in action, is transported into a world outside of his reality – thanks to the OneFootball app. We even got a true PSG legend to participate in Ludovic Giuly.
| Role | Details |
|---|---|
| Creative Director | On set as well as during concept phase |
| Screenwriter | I came up with the initial idea and wrote the script |
| Post Supervisor | I made sure the final edit was on point |